Preloved with Care

At AEG, we are on a mission to help change fashions throwaway culture. By taking better care of our clothes and extending their lifecycle, we can reduce our impact on the environment and add new chapters to our stories in the clothes we love.

By buying pre-loved and using AEG Technology to ensure the best care for your clothes, breathe new life into your wardrobe and keep clothing looking better for longer!

We have scoured the web for some of our favourite Pre-Loved & Vintage stores to help you start your pre-loved journey. Check out some of these fantastic stores linked below...

One Scoop Store

Ebay

Etsy

ASOS Marketplace

DePop

Vinted

Selfridges

Oxfam

By washing clothes at 30°C instead of 40°C, you will extend the life of your garments and is also better for your electricity bill, saving up to 60% of your energy consumption.

Use a liquid detergent to keep your brights looking brighter for longer and fabric softener as it increases the strength of the clothing fibres, making them last longer.

Very few garments need to be washed after every wear. Wait until you can fill your machine as fuller, fewer loads will save you energy and water.

Always think to yourself; Can I mend something? Can I swap something with a friend? Can I rent something? Only give a home to pieces that you absolutely adore and that make your heart sing!

Not only is this a really great way to learn what your clothes are made from and who makes them, it is also an important lesson on how to wash our clothes properly. And if we want to make the look and feel of our clothes last longer, it’s important to wash them correctly and carefully.

There’s so much joy to be found in the slow fashion community, and there is so much inspiration to be found on social media! Search hashtags like #oootd and #SlowFashion and follow accounts like @Fash_Rev, @RememberWhoMadeThem and @RemakeOurWorld.

Some brands focus on quality, using materials that are made to last. You may pay a little extra to get high quality fabrics, but by choosing brands that provide quality you can reduce your waste by owning timeless pieces and reduce the amount of clothes you may have been purchasing before.

Modern washing machines give you outstanding results at low temperatures. This saves you money and is better for the environment and for the preservation of your clothes. So, wash at 30 instead of 40 and combined with today's technology and extend the life of those high quality garments while also using less energy.

Rob Williams - Director, Hawthorn International, clothing manufacturer “Well-made garments which use high-quality organic fabrics have been proven to last longer and help to avoid the item going to landfill. With the current textile waste issue, caused mainly by the throwaway culture of fast fashion, more brands these days are moving away from the use of traditional polyester for example. Polyester can be necessary for some applications such as sportswear, but recycled polyester has the exact same qualities, but means that there are fewer items going to landfill and less polyester being manufactured; a process which is very damaging to the environment.” 

It can be hard to know where to start when it comes to making more sustainable shopping decisions.

Consider looking out for certain certifications. These certifications exist to make your life easier when doing your brand sustainability research. These bodies of experts do the hard work, so you don’t have to. Some well know sustainable certifications include:

• Global Organic Textile Standard (GOTS)
• Fair Trade
• Oeko-Tex
• SA8000 Social Accountability International

Most online retailers have made it clear on their website about how sustainably and ethically they produce their goods, so they are also likely to shout about these standards and certifications as well. Researching on the brands website is generally a good place to start.

Rob Williams - Director, Hawthorn International, clothing manufacturer “When it comes to clothing, and sustainable fabrics, the industry standard certification is the Global Organic Textile Standard (GOTS). Certification from GOTS, and other bodies such as Fair Trade which ensures workers are paid and treated fairly, and Oeko-Tex which certifies that the clothing does not use toxic chemicals in its production, all help to build a picture of the items of clothing being purchased.